What role did Ken Cook and EWG’s Skin Deep database play?

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Ken Cook and the EWG's Skin Deep Database Played a Pivotal Role in the Development of Michelle Pfeiffer's Henry Rose Fragrance Line

Michelle Pfeiffer's decision to launch the Henry Rose fragrance line was significantly influenced by her long-standing use of the Environmental Working Group's (EWG) Skin Deep database and her subsequent collaboration with Ken Cook, the EWG's president and cofounder. Pfeiffer had utilized the Skin Deep database for years and frequently observed that its assessments flagged fragrance as a potential concern, prompting her to investigate the possibility of creating a perfume that could meet the stringent standards of the EWG. This led to a partnership with Ken Cook, who helped develop the fragrance line to ensure transparency and safety in its ingredients.
EWG's Skin Deep Database Highlighted Concerns About Fragrance Ingredients

Michelle Pfeiffer relied on the EWG's Skin Deep database as a resource for many years, during which she noticed that the database consistently identified fragrance as an ingredient requiring scrutiny. This repeated flagging led her to believe that fragrances might be inherently toxic, causing her to seek out fragrance-free products and cease wearing perfume. The persistent concerns raised by the database were a primary catalyst for her desire to explore the creation of a fragrance that could align with safer ingredient standards.
Collaboration with Ken Cook Enabled the Development of Transparent Fragrances

The insights gained from the EWG's Skin Deep database motivated Pfeiffer to pursue the development of a fragrance line. She partnered with Ken Cook, president and cofounder of the EWG, to bring this vision to fruition. This collaboration was instrumental in establishing Henry Rose as the first fine fragrance line to achieve both EWG Verified and Cradle to Cradle Gold certifications, signifying adherence to rigorous safety and quality standards.
Henry Rose Achieved EWG Verification and Cradle to Cradle Certification

The Henry Rose fragrance collection was developed with a commitment to transparency and safety, achieving notable certifications. The line is the first of its kind to be both EWG Verified, meaning it meets the standards of the EWG Skin Deep Cosmetics Database, and Cradle to Cradle Gold certified. This dual certification underscores the brand's dedication to providing consumers with high-quality, safe fragrances, demonstrating that quality need not be sacrificed for safety.

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What role did Ken Cook and EWG’s Skin Deep database play?

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