What role do games and animated shows play in Malaysian households now?

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Games and animated shows are increasingly central to Malaysian family life, serving as primary entertainment and educational tools.

During the movement control order (MCO), games, movies, drama series, and animated shows have become the default means for Malaysian families to unwind. Beyond pure entertainment, these forms of content are increasingly valued for their ability to impart family values and educational lessons. This trend is particularly evident with the surge in downloads and interactivity for locally produced content.
Local digital content experiences increased engagement

Malaysian-made games and animated series such as Thor: War of Tapnorok, Bake ‘n Switch, WarPods, King’s League II, BoiBoiBoy, Ejen Ali, and Chuck Chicken are experiencing a significant rise in user downloads and engagement. This heightened interactivity is a direct consequence of the MCO, which necessitates that all family activities take place indoors.
Content producers are adapting to meet demand

The creative industry, including animators and game designers, is leveraging the surge in digital content demand. Weekly game downloads in China, for instance, saw an 80 per cent increase in February 2020 compared to the 2019 average. This explosive growth presents an opportunity for the Malaysian creative content industry, with games and animation poised to become significant business drivers.
Educational and awareness-raising content is emerging

Games and animation are being utilised to raise awareness about Covid-19 and its preventive measures. Monsta Studios is developing new content focused on educating the public about the virus and how to avoid infection. Similarly, Didi and Friends released a new song specifically to teach families about proper handwashing techniques.
Creative content strengthens family bonds and fosters innovation

The emphasis on engaging content for the entire family aims to boost family relationships, inspire creativity among young people, and energise positive innovation. This focus underscores the role of creative content in enhancing family dynamics and fostering a more creative and innovative environment within households.

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What role do games and animated shows play in Malaysian households now?

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