What role does expanding charging infrastructure play in e.MAS growth?

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Expanding Charging Infrastructure is a Key Factor in Proton e.MAS Growth

The expansion of charging infrastructure has been identified as a significant contributor to the substantial growth experienced by Proton's e.MAS electric vehicle line-up. This development is crucial in fostering wider consumer acceptance and driving sales for electric vehicles in Malaysia.
Significant Sales Increase Driven by Multiple Factors

Proton's e.MAS arm has witnessed a remarkable surge, delivering 17,920 vehicles in the first half of 2026, marking a 321 per cent increase year-on-year. This growth trajectory is underpinned by several key elements, including reduced ownership costs, a more robust charging network, and an expanding network of dealerships. Zhang Qiang, chief executive officer of PRO-NET, specifically highlighted these factors as drivers behind the positive market reception of Proton's electric models.
e.MAS Models Lead the Electric and Plug-in Hybrid Market

The locally assembled e.MAS 5 has emerged as the country's leading electric vehicle (EV), with 10,793 units sold year-to-date. Following closely, the e.MAS 7 has achieved 3,053 unit sales. Furthermore, the e.MAS 7 Plug-in Hybrid (PHEV) has secured the position of Malaysia's top-selling plug-in hybrid, recording 4,074 units sold year-to-date. Since its introduction in February, this model has consistently surpassed 1,000 deliveries per month, indicating strong consumer demand.
Broader Context of Proton's Sales Performance

This surge in electric vehicle sales occurs within the context of Proton's overall strongest first-half sales performance in 15 years, with 100,346 units delivered in the first six months of 2026. This represents a 39.1 per cent increase over the same period in 2025. While new energy vehicles are showing significant growth, Proton's conventional internal combustion engine (ICE) models continue to perform well, with the Saga remaining the top-selling model and the X50 retaining its position as the best-selling SUV.

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What role does expanding charging infrastructure play in e.MAS growth?

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