What role should social media platforms play in curbing AI fake videos?

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Social media platforms should investigate, label, and act on AI fake videos, while supporting law enforcement and user reporting.

Parti Keadilan Rakyat (PKR) Wanita chief and Education Minister Fadhlina Sidek filed a police report after an AI-generated video circulated with false allegations against her. She described the video as malicious and urged police to investigate and take action under the law, while also calling for a firm stance against slander, character assassination, and sexual harassment targeting women politicians. In this setting, social media platforms’ role centres on curbing the spread of such content through enforcement and transparency measures that help authorities and users respond quickly.
Platforms should remove or limit distribution of content flagged as defamatory or abusive
When an AI-generated video is circulated to spread false allegations, platforms typically control visibility through moderation actions such as removing content or restricting its reach. This aligns with Sidek’s call for action in line with the law, since faster platform enforcement can reduce how widely the video spreads before authorities complete investigations.
Platforms should provide clear reporting paths for users and affected individuals
A key practical step is enabling users to report suspected fake videos, including those presented as authentic but generated by AI. Sidek’s public response, including her police report urging investigation, underscores how reporting mechanisms can help route concerns to the right channels so platforms can review flagged material promptly.
Platforms should use content labelling to distinguish AI-generated material
Labelling can help users recognise that a video may be AI-generated, especially when the content is framed in a way that could mislead viewers. In cases involving malicious dissemination intended to tarnish reputations, clearer labels can reduce the chance that audiences treat manipulated or fabricated footage as genuine.
Platforms should cooperate with investigations and respond consistently to sexual harassment targeting women politicians
Sidek’s statement explicitly links the incident to slander, character assassination, and sexual harassment targeting women politicians, which are categories that generally require strict handling. Platforms can support curbing efforts by applying consistent enforcement to these types of harmful content and by coordinating with relevant authorities when material is part of a legal complaint.

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What role should social media platforms play in curbing AI fake videos?

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