What role will World Tourism Day 2025 play in VM2026 launch?

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World Tourism Day 2025 Will Host the Launch of Visit Malaysia Year 2026

The launch of Visit Malaysia Year 2026 (VM2026) has been officially scheduled to coincide with World Tourism Day (WTD) 2025. This significant event is slated to occur in September 2025. Melaka has been designated as the host state for this pivotal launch ceremony.
Official Designation of Melaka as Host

The government has formally agreed to designate Melaka as the host for the official launch of Visit Malaysia Year 2026. This decision, confirmed by Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing, also includes the approval of the event's budget. The state government will be responsible for managing the preparations for this high-profile launch.
Timing Aligned with Global Observance

The launch of VM2026 will take place during the observance of World Tourism Day 2025, which is scheduled for September. This strategic alignment aims to leverage the global attention on tourism during WTD to amplify the commencement of Malaysia's major tourism campaign. The Prime Minister, Datuk Seri Anwar Ibrahim, has also given his approval for this arrangement.
Emphasis on Collaboration and Economic Boost

The Tourism, Arts and Culture Minister urged all stakeholders, particularly those within the tourism industry, to actively collaborate in promoting VM2026. This promotion is expected to span across various platforms, including social media. The overarching goal is to significantly boost the tourism-driven economy and ensure that the benefits are widely distributed among all Malaysians.

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What role will World Tourism Day 2025 play in VM2026 launch?

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