What sales figures indicate the success of the 20th Anniversary merchandise?

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Sales Figures Indicate Success of 20th Anniversary Merchandise

Hong Kong Disneyland Resort has reported significant sales figures for its 20th Anniversary-themed merchandise, highlighting the strong consumer demand for these collectible items. Since late June of the previous year, the resort has sold over 3.5 million units of merchandise specifically created for the anniversary celebration.
SouvenEARS Collection Achieves High Sales Volume

Within the broader 20th Anniversary offerings, the SouvenEARS collection alone saw approximately 600,000 units purchased by guests. This specific line demonstrates a notable success in capturing guest interest and driving sales.
Blind-Box Series Outperforms Expectations

The blind-box series, which draws inspiration from the park's attractions and themed lands, also reported impressive sales figures. During fiscal year 2025, more than 500,000 units of this collectible series were sold, indicating a strong appeal for surprise elements and themed merchandise.
Overall Merchandise Performance Driven by Storytelling and Collectibility

These sales figures underscore a successful strategy of integrating storytelling and collectibility into merchandise. The popularity of the 20th Anniversary items, including the SouvenEARS collection and the blind-box series, reflects guests' desire for keepsakes that represent their magical Disney memories.

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What sales figures indicate the success of the 20th Anniversary merchandise?

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