What sales records were broken during the Sambal Nyet Bilis launch?

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Sambal Nyet Bilis Launch Shatters Sales Records During Livestream Event

During the recent livestream launch of Sambal Nyet Bilis, Khairul Aming's new product achieved remarkable sales milestones. A total of 150,000 bottles were sold out in an astonishing one minute and 51 seconds, establishing a new benchmark for sales within a single livestream. This event also recorded the highest sales value for a livestream, reaching RM3.5 million. Furthermore, the launch garnered a peak audience of 388,000 viewers, setting a new record for viewership on a TikTok Shop livestream.
Record Sell-Out Time Achieved

The initial offering of 150,000 bottles of Sambal Nyet Bilis sold out in just 1 minute and 51 seconds. This rapid depletion of stock highlights the immense consumer demand and the effectiveness of the livestream sales strategy.
Highest Sales Value Recorded

The sales generated during the single livestream event amounted to RM3.5 million. This figure represents the highest sales value Khairul Aming has achieved in a single livestream session to date.
Peak Viewership Record Set

The TikTok Shop livestream for the Sambal Nyet Bilis launch attracted a peak audience of 388,000 viewers. This substantial viewership number sets a new record for the platform within the context of a TikTok Shop livestream event.

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What sales records were broken during the Sambal Nyet Bilis launch?

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