What share of retail investors already use AI tools for investing?

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Thirteen Percent of Retail Investors Currently Employ AI Tools for Investment Decisions

A notable segment of retail investors, specifically 13 per cent globally, are actively utilising artificial intelligence tools such as ChatGPT and Google's Gemini to select or modify their investment portfolios. This trend underscores a significant shift in how individual investors approach financial decision-making, driven by the increasing accessibility of sophisticated AI capabilities.
Growing Adoption of AI in Investment Strategies

The adoption of AI for investment purposes is becoming increasingly prevalent among retail investors. A survey conducted by the broker eToro, which polled 11,000 retail investors worldwide, revealed that approximately half of respondents indicated a willingness to use AI tools for investment guidance. Of this group, a concrete 13 per cent have already integrated these technologies into their investment processes, reflecting a tangible engagement with AI-driven financial analysis.
AI's Role in Democratising Investment Insights

The proliferation of AI tools has democratised access to investment analysis, a domain previously exclusive to institutional investors and large financial institutions. Individuals can now leverage AI to perform stock selection, monitor investments, and gain insights that were once prohibitively expensive to obtain. This accessibility is a key driver behind the growing interest and utilisation of AI in personal finance and portfolio management.
Cautionary Notes on AI-Assisted Investing

Despite the burgeoning use of AI in investment, there are significant caveats. Experts and AI platforms themselves caution against relying solely on general AI models for financial advice. For instance, ChatGPT explicitly states it should not be used as a substitute for professional financial advice. The risk lies in treating these tools as infallible predictors, as general AI models may misquote data, perpetuate established narratives, or overemphasise past price movements without fully grasping underlying market dynamics. It is advisable to use AI tools specifically trained for market analysis or to provide AI with detailed prompts and verify information from credible sources, such as SEC filings.

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What share of retail investors already use AI tools for investing?

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