What share of new vehicle sales did national car brands capture in 1H 2026?

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National Brands Captured 67 Per Cent of New Vehicle Sales in 1H 2026

National automotive brands secured a dominant 67 per cent of the total new vehicle sales in Malaysia during the first half of 2026. This marks a significant increase in market share for domestic marques, which recorded sales of 256,304 units during this period, representing a four percentage point rise compared to the same timeframe in the previous year. In contrast, sales for non-national brands saw a decline, falling by 6.2 per cent from 137,675 units to 129,049 units.
Growth in National Marques' Sales

The sales performance of national marques in the first half of 2026 demonstrated a notable upward trend. These brands achieved sales of 256,304 units, which was an increase of four percentage points compared to the corresponding period in 2025. This expansion highlights a growing preference among Malaysian consumers for domestically produced vehicles.
Decline in Non-National Brand Sales

Conversely, the market share held by non-national automotive brands experienced a contraction in the first half of 2026. Their sales volume decreased to 129,049 units, down from 137,675 units in the prior year. This 6.2 per cent drop indicates a challenging period for foreign brands operating within the Malaysian automotive landscape.
Overall Industry Performance

The Malaysian automotive industry as a whole exhibited resilience, with the total industry volume (TIV) reaching 385,353 units in the first half of 2026. This figure represents a three per cent increase over the same period in 2025. Total industry production (TIP) also saw an uptick, rising by 1.2 per cent to 356,946 units between January and June 2026 compared to the first half of the previous year.
Surge in Electric and Extended Range Vehicle Sales

A significant driver of the industry's growth was the exceptional performance of electric vehicles (EVs) and other extended range vehicles (xEVs). EV sales recorded a substantial surge of 106 per cent in the first half of 2026 when compared to the same period in 2025. Overall xEV sales, which encompass battery electric vehicles, hybrid electric vehicles, plug-in hybrid electric vehicles, and fuel cell electric vehicles, rose by 69 per cent year-on-year.

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What share of new vehicle sales did national car brands capture in 1H 2026?

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