What should Malaysians expect from Axiata’s Merdeka campaign this week?

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Malaysians Can Expect a Short Film on National Unity and Community Outreach Activities

This week, Malaysians can anticipate Axiata and Celcom's Merdeka campaign to feature a short film titled Getaran Pertama, which highlights the spirit of unity. Additionally, the campaign includes community outreach activities at various locations, commencing with Pavilion Kuala Lumpur.
A Short Film Celebrating Unity and History

The campaign's centrepiece is Getaran Pertama, a short film inspired by true events from 1957. It recounts the pursuit of the first choir to perform Negaraku, the national anthem of the then-soon-to-be-independent Malaya. The narrative follows Radio Malaya music supervisor Tan Sri Ahmad Merican and music teacher Tony Fonseka as they work to fulfil a significant historical request from the first Prime Minister, Tuanku Abdul Rahman Putra Al-Haj, to have ordinary Malaysians perform the anthem in a choir. This film is set to be accessible to the public starting August 28 across all social media and digital platforms.
Community Engagement Initiatives

Beyond the digital release of the short film, Axiata and Celcom plan to engage with communities throughout the Merdeka celebrations. These efforts will involve ongoing activities at identified locations. The initial phase of this community outreach is scheduled to take place at Pavilion Kuala Lumpur.

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What should Malaysians expect from Axiata’s Merdeka campaign this week?

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