What skills and capacity gaps does Project Berita target first?

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Project Berita Aims to Address Broad Skills and Capacity Gaps in Journalism Due to AI Adoption

Project Berita, launched by Google in collaboration with the Ministry of Communications and Majlis Media Malaysia (MMM), focuses on addressing skills and capacity gaps within the journalism sector as artificial intelligence (AI) becomes more prevalent in media organisations. The initiative is designed to provide training across various levels of the profession, from aspiring journalists to senior editors and newsroom leaders, to help them navigate the evolving media landscape.
Training for Aspiring and Working Journalists

The programme will equip aspiring journalists and current media practitioners with essential knowledge and skills related to AI. This includes training designed to foster AI literacy, enabling them to understand and potentially utilise AI tools in their work. The Malaysian Press Institute is set to deliver specialised training that covers both AI applications and effective newsroom management practices.
Development for Newsroom Leaders

Newsroom leaders and senior editors will also benefit from Project Berita through specialised training. This aspect of the initiative focuses on AI and newsroom management, aiming to enhance their capacity to integrate AI responsibly and strategically within their organisations. Universiti Kebangsaan Malaysia will play a role by rolling out the #AiYOH (AI Literacy Empowerment Workshop) across universities nationwide.
Broad Focus on AI Integration

While the initiative acknowledges the growing adoption of AI in media, the specific skills or capacity gaps being prioritised first are not detailed. The project's overall aim is to strengthen the understanding of emerging technologies, particularly AI, among media practitioners. This aligns with the government's commitment to ensuring media professionals are prepared for an increasingly digital and AI-powered media environment.

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What skills and capacity gaps does Project Berita target first?

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