What social media campaign did KFC UK launch?

Question

Accepted Answer

KFC UK Launched a Social Media Campaign to Rate Homemade Fried Chicken

KFC UK initiated a social media campaign on Twitter, inviting users to share photographs of their homemade KFC creations under the hashtag #RateMyKFC. The fast-food chain's Twitter administrator provided humorous and critical assessments of these submissions, adopting a persona likened to Gordon Ramsay. This initiative allowed KFC to engage with customers during the closure of its UK and Ireland restaurants due to the Covid-19 pandemic.
Campaign Invitation and Persona

KFC UK & Ireland's official Twitter account posted a prompt asking users to share their "best homemade KFC" and promised to score them out of 10. The administrator explicitly warned that their feedback would lean towards the "Ramsey than Berry" style, indicating a blunt and critical approach rather than a gentle one. This set the tone for the interactive campaign, which began on April 6, 2020.
User Submissions and Critiques

Throughout the campaign, numerous Twitter users responded with their attempts at recreating KFC's signature dishes. For instance, one user's rendition of a Zinger burger received a 7/10 rating, though the administrator humorously critiqued the buns as being "drier than a popcorn’s fart." Another submission featured a fine dining presentation of chicken, which was acknowledged for its aesthetics but ultimately deemed "out of the frozen section of ASDA," receiving a 6/10.
Humorous and Critical Feedback

The campaign saw varied responses, including an instance where a user posted a picture of what appeared to be boiled chicken breast. KFC's admin responded with a blunt "You might as well just put your middle finger up at us, Dan. 1/10." In contrast, a baker who created a cake in the likeness of a KFC bucket was celebrated and earned a spot on the chain's "leaderboard," showcasing the diverse range of entries and reactions.

Reading history

Hide →

This history is cleared when the page is closed.

What social media campaign did KFC UK launch?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends