What specific advertising tactics did Binance allegedly use?

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The lawsuit does not specify the exact advertising tactics Binance allegedly used in 2019-2020
The complaint says Binance used “advertising campaigns” in 2019-2020 to promote products that the investors allege did not comply with British law, but it does not name specific tactics. Nearly 1,700 British investors filed the case in the UK High Court and are seeking £150 million (RM811 million) in compensation, alleging Binance offered risky financial instruments not approved by UK regulators.
The allegations are framed as “advertising campaigns” without named methods
The filing states that, during 2019-2020, Binance ran advertising campaigns to promote products the claimants say were not compliant with UK rules. However, the available details do not describe whether the campaigns involved social media promotions, influencer marketing, email outreach, banner ads, or any other particular channel or format.
The case focuses on alleged product non-compliance and regulatory approval
Investors say Binance provided traders risky financial instruments that were not approved by UK regulators. In that context, the advertising campaign allegation is tied to promotion of those allegedly unlawful products, rather than to a specific, separately itemised marketing technique.
The claim is being pursued by nearly 1,700 investors in UK High Court
The lawsuit was filed on Monday in the UK High Court by nearly 1,700 British investors. The investors’ target of £150 million (RM811 million) reflects the scale of compensation they are seeking, but the public description of the marketing aspect remains general.
The only quoted detail links the advertising to consumer harm
A lawyer was quoted describing investors as ordinary people who committed significant savings and suffered financial harm, and emphasising that consumers have limited recourse when things go wrong. The quoted remarks do not expand on the mechanics of the alleged advertising campaigns, leaving the specific tactics unlisted in the available account.

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What specific advertising tactics did Binance allegedly use?

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