What specific Calvin Klein collections are featured in the new campaign?

Question

Accepted Answer

The new campaign prominently features Calvin Klein Underwear and Calvin Klein Jeans collections.

The latest campaign by Calvin Klein showcases the brand's new Underwear and Jeans collections, with a particular focus on specific lines within each. The featured Underwear ranges include Modern Cotton and Body, highlighting key pieces from these popular collections. Additionally, the campaign incorporates denim items from the Calvin Klein Jeans spring 2018 collection, presenting a comprehensive look at the brand's latest offerings.
Calvin Klein Underwear Collections Highlighted

The campaign explicitly draws attention to two specific ranges within the Calvin Klein Underwear line. These are the Modern Cotton collection, known for its comfortable and casual aesthetic, and the Body collection, which emphasizes seamless and form-fitting designs. Both collections are presented as central elements of the new advertising push.
Calvin Klein Jeans Spring 2018 Denim Pieces

In addition to the Underwear collections, the campaign also prominently displays denim pieces from the Calvin Klein Jeans spring 2018 range. These items are integrated into the visuals, offering a glimpse of the brand's latest denim styles and reinforcing the Jeans line's presence in the overall campaign narrative.
The "#MyCalvins" Concept

The overarching theme of the campaign is the "#MyCalvins" concept, which aims to celebrate familial and group connections. This concept serves as the thematic backbone for the presentation of the new Underwear and Jeans collections, with the Kardashian-Jenner sisters embodying the spirit of unity and shared identity central to the brand's message.

Reading history

Hide →

This history is cleared when the page is closed.

What specific Calvin Klein collections are featured in the new campaign?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends