What specific campaign earned THINK CHINA accolades at the Asia eCommerce Awards?

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THINK CHINA's Kérastase Hong Kong Campaign Honoured at Asia eCommerce Awards

THINK CHINA achieved significant recognition at the Asia eCommerce Awards 2023 for its campaign titled "Celebrating Love & Beauty on '520' Day with Kérastase Hong Kong." This initiative secured multiple accolades, underscoring the agency's effectiveness in driving eCommerce success for luxury brands. The campaign specifically garnered a Gold award for 'eCommerce Team of the Year – Agency' and two Bronze awards, for 'Best Holiday/Seasonal Marketing eCommerce Campaign' and 'Best Use of Customer Retention and Churn Reduction'.
Gold Award for eCommerce Team of the Year – Agency

The campaign's success led to THINK CHINA being awarded the Gold prize in the 'eCommerce Team of the Year – Agency' category. This award acknowledges the agency's exceptional performance and strategic execution in managing and growing eCommerce businesses for its clients.
Bronze for Best Holiday/Seasonal Marketing eCommerce Campaign

Furthermore, the "Celebrating Love & Beauty on '520' Day with Kérastase Hong Kong" campaign also earned a Bronze award for 'Best Holiday/Seasonal Marketing eCommerce Campaign'. This highlights the campaign's effectiveness in capitalizing on specific seasonal opportunities, such as the '520' day, to drive engagement and sales.
Recognition for Customer Retention Strategies

THINK CHINA's efforts in fostering long-term customer relationships were also recognized with a Bronze award for 'Best Use of Customer Retention and Churn Reduction'. This award signifies the campaign's success in implementing strategies that not only attract new customers but also retain existing ones, thereby reducing customer churn.

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What specific campaign earned THINK CHINA accolades at the Asia eCommerce Awards?

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