What specific gesture caused the backlash against Swatch?

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The "Slanted Eye" Gesture in Swatch Advertisement Sparked Racist Accusations and Backlash

The backlash against Swatch was initiated by an advertisement featuring an Asian male model making a "slanted eye" gesture, which internet users on Chinese social media platforms identified as racist. This gesture led to widespread condemnation and calls for a boycott of Swatch Group brands.
Removal and Apology Issued by Swatch

Following the accusations, Swatch promptly removed the advertisement globally from its platforms, including Instagram and Weibo. The company issued a public apology, acknowledging the concerns raised regarding the model's portrayal and expressing regret for any distress or misunderstanding caused by the promotional material.
Continued Calls for Boycott Despite Apology

Despite Swatch's apology and the removal of the advert, a significant portion of online users remained dissatisfied with the company's response. These individuals continued to advocate for boycotting Swatch Group's portfolio of brands, which includes luxury names such as Blancpain, Longines, and Tissot, deeming the apology insufficient to mend the damage to the brand's image.
Historical Context of Similar Incidents

The incident involving Swatch is not isolated; other international brands have faced similar accusations of racist advertising in China. Notably, Italian fashion brand Dolce & Gabbana experienced substantial criticism in 2018 for promotional videos that depicted a Chinese model struggling to eat Italian food with chopsticks. More recently, in 2023, French brand Dior also drew criticism for an advertisement that featured a model with a similar "slanted eye" gesture.

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What specific gesture caused the backlash against Swatch?

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