What specific items are expected to drive the majority of Raya parcel orders?

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Raya Parcel Orders Driven Primarily by Festive Apparel and Hijabs

Pos Malaysia Bhd anticipates a significant surge in parcel volumes during the Hari Raya Aidilfitri period, with an expected increase of 15 per cent to 20 per cent compared to ordinary months. This rise is predominantly fuelled by the demand for festive clothing and hijabs, which are key components of Raya preparations for many Malaysians.
Festive Apparel and Hijab Purchases Lead the Surge

The primary drivers behind the anticipated increase in parcel volumes are purchases related to Hari Raya celebrations, specifically Raya clothing and hijabs. These items represent a substantial portion of the increased e-commerce activity during the festive season. The national courier company has observed this trend consistently during the Ramadan-to-Hari Raya period.
E-commerce Campaigns and Festive Gifting Contribute

Beyond clothing and hijabs, other factors contributing to the surge in parcel volumes include various e-commerce campaigns launched in anticipation of the festivities. Additionally, the tradition of festive gifting plays a role, as individuals send presents to loved ones. Last-minute shipping before established cut-off dates also adds to the overall volume.
Pos Malaysia's Operational Readiness for Increased Demand

Pos Malaysia maintains year-round operational readiness to manage these significant increases in parcel volumes, particularly during peak festive periods like Hari Raya Aidilfitri. The company is prepared to handle the anticipated surge in deliveries while continuing to meet its service level agreements. This involves advanced volume forecasting and demand planning, utilising artificial intelligence to predict increases.

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What specific items are expected to drive the majority of Raya parcel orders?

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