What specific opportunities are being explored with LuLu Hypermarket?

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Exploring opportunities with LuLu Hypermarket for Malaysian pilgrims

The Ministry of Domestic Trade and Consumer Affairs (KPDN) is exploring opportunities with LuLu Hypermarket to establish special booths in Mecca and Medina. These proposed booths would aim to cater to the needs of the significant number of Malaysian Haj and Umrah pilgrims who travel to Saudi Arabia annually. The initiative is focused on providing a dedicated space where pilgrims can access Malaysian food products during their religious journeys.
Proposed booths in Saudi Arabia

KPDN is in discussions with LuLu Hypermarket regarding the feasibility of setting up dedicated booths in the holy cities of Mecca and Medina. This initiative is intended to serve the more than three million Malaysian pilgrims undertaking Haj and Umrah. The primary objective is to ensure that these pilgrims have access to familiar Malaysian food items while abroad.
Focus on Malaysian food provisions

A key aspect of the exploration involves negotiating with LuLu Hypermarket to create a special section specifically for Malaysian food. This would address the potential desire of Haj pilgrims to consume food products from their home country during their pilgrimage. The ministry aims to facilitate this by working with the retail giant to stock and provide these items.
Supporting Malaysian entrepreneurs abroad

While the immediate focus is on serving pilgrims, the broader context involves supporting Malaysian products and entrepreneurs. By establishing a presence in key international locations like Mecca and Medina, there is an underlying aim to showcase and facilitate access to Malaysian goods. This aligns with KPDN's broader efforts to promote Malaysian products both domestically and in foreign markets, as demonstrated by initiatives like the Buy Malaysian Goods Campaign.

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What specific opportunities are being explored with LuLu Hypermarket?

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