What specific phrases in the campaign allegedly insulted protest victims?

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No Specific Phrases From Starbucks Campaign Cited as Insulting Protest Victims

The provided information does not detail the specific phrases used in the Starbucks Korea "Tank Day" campaign that allegedly insulted protest victims. While the campaign is accused of alluding to statements made by officials at the time to dismiss allegations of torture, the exact wording of these allusions and the original official statements are not specified. The controversy arose from the campaign's date and theme, which many South Koreans found trivialised the 1980 Gwangju pro-democracy uprising.
Campaign Elements Caused Public Outcry

Starbucks Korea faced significant backlash for its "Tank Day" promotion, launched on May 18, coinciding with the anniversary of the 1980 Gwangju pro-democracy uprising. This uprising, during which tanks were deployed, resulted in at least 165 civilian deaths. The promotion, which featured a new line of tumblers, was widely criticised for trivialising this historical event and disrespecting the victims, who are considered martyrs by many.
Legal Complaint Filed Against Shinsegae Group

Following the controversy, a civic group and families of the victims filed a complaint against Shinsegae Group, the operator of Starbucks Korea. The complaint specifically named Shinsegae Group chairman Chung Yong-jin and former Starbucks Korea CEO Son Jung-hyun, accusing them of defaming and insulting the victims and their relatives. This legal action underscores the gravity with which the campaign's perceived insensitivity was viewed.
Police Investigation Underway

The allegations have prompted a police investigation, including a raid on the Starbucks Korea headquarters. Authorities are seeking evidence that may not have been included in the company's internal review. The Shinsegae Group stated that its own investigation found no evidence of intentional wrongdoing but admitted limitations, such as an executive's refusal to surrender a mobile phone.
Sales Decline Amid Controversy

The "Tank Day" controversy had a tangible impact on Starbucks' business in South Korea, which is the coffee giant's third-largest market. According to local data platform firm IGAWorks, Starbucks' estimated credit and debit card payment volume saw a 17 percent decrease from May to June, during the initial period of the scandal. This decline in sales indicates the significant public reaction against the brand.

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What specific phrases in the campaign allegedly insulted protest victims?

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