What specific pop culture elements are drawing youth to jazz?

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Youth are being drawn to jazz by films, singers, vinyl records, and City pop.

Tay Cher Siang said younger listeners in Malaysia are coming back to jazz partly because of pop culture, especially the film La La Land and singer Laufey. He also pointed to the return of vinyl records and the rise of City pop, saying these trends have helped young people appreciate older music.
La La Land and Laufey are helping bridge jazz with younger audiences

Tay specifically named La La Land as one influence and Laufey as another. He said both have helped connect jazz with younger listeners in a way that feels more accessible than older, traditional jazz presentation.
Vinyl records have renewed interest in older music

He said the returning popularity of vinyl has contributed to the shift. In general, vinyl revival often goes with a wider interest in analogue sound, album covers, and older recordings, and Tay linked that trend to young people’s growing appreciation of old music.
City pop has become part of the same retro pull

Tay also cited City pop, which he described as Japanese jazz musicians making 70s to 80s J-pop. That style has become popular with younger listeners and, in his view, has added to the wider interest in older music.
The trend is tied to a broader cultural shift among young listeners

Tay said young people are showing up at jazz gigs and concerts more often, and that the listener base has broadened over the years. He credited both local jazz practitioners and these pop culture trends for the renewed attention, while noting that the fashion and presentation around these audiences are also part of the appeal.

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What specific pop culture elements are drawing youth to jazz?

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