What specific skills did Shawn Lu have to develop to run Haus of Pie?

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Shawn Lu had to develop business-side skills to run Haus of Pie, including cooking and key operations like ads, customer management, deliveries, and wholesale pricing.
Shawn Lu said that the skills he had to learn on the fly were mostly on the business side because he was not previously in the business industry before starting Haus of Pie. He listed cooking, running social media ads, managing a customer database, planning delivery routes, and pricing for wholesale as the specific areas he needed to develop.
Skills he learned while starting the online pie business
Lu described his learning curve as steep, especially because he had to operate the business himself at first. He said the skills he had to learn quickly were not limited to the kitchen, reflecting the day-to-day responsibilities of running a small operation.
Cooking as part of daily production
Among the skills he named, cooking was one of the first areas he had to develop for Haus of Pie. This tied directly to the business’s focus on freshly baked Australian-style meat pies, which require consistent preparation.
Marketing and social media advertising
Lu also identified running social media ads as a key skill he had to learn. In his description of an average day, he included handling social media campaigns alongside other operational tasks.
Customer database management and delivery planning
Managing a customer database was another specific skill Lu said he had to develop. He also pointed to planning delivery routes, which matches the business model that includes scheduled deliveries.
Wholesale pricing
Lu said he had to learn pricing for wholesale as part of the business-side skills required to operate Haus of Pie. This was one of the named items in his list of capabilities he had to build while running the business.

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What specific skills did Shawn Lu have to develop to run Haus of Pie?

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