What specific tactics are used to weaponise anger and polarisation online?

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Specific Tactics Employed to Weaponise Online Anger and Polarisation

Influencer agencies, marketing firms, and paid cybertroopers are systematically utilising a range of tactics to weaponise anger and polarisation online. These methods involve the strategic amplification of divisive content, often funded by substantial political budgets and boosted by technological algorithms, to foster hatred and division among the public. The Malaysian Communications and Multimedia Commission (MCMC) has observed a significant surge in such activities, particularly concerning content related to race, religion, and royalty.
Systematic Amplification of Divisive Content

Marketing agencies and influencer networks are actively involved in the deliberate dissemination of content designed to provoke anger and division. Investigations have revealed that these entities, when approached by individuals posing as political aides, are willing to spread racist and divisive material. This practice is part of a broader strategy to harness emotions like anger and fear for political gain, aiming to achieve virality and secure votes through heightened societal polarisation.
Financial and Algorithmic Mechanisms for Dissemination

The weaponisation of online sentiment is underpinned by significant financial backing and the exploitation of technological tools. Multi-million-ringgit political budgets are allocated to fuel these campaigns, enabling the creation and promotion of false narratives. Furthermore, the use of tech algorithms is instrumental in boosting these fabricated stories, ensuring they reach a wider audience and effectively instil hatred towards specific groups.
Political Messaging and Identity Politics

Coordinated political messaging and online campaigns play a crucial role in amplifying rising racial rhetoric. Right-wing politicians and their associated cybertroopers specifically target individuals who feel disgruntled or disappointed, leveraging identity politics to resonate with their sentiments. By focusing on issues of race and religion, these actors aim to consolidate support and exploit existing societal divisions for political advantage.
Escalating Incidents of Online Racial Provocation

The Malaysian Communications and Multimedia Commission (MCMC) has documented a dramatic escalation in online racial provocation. The commission reported a sharp increase in takedown requests for content pertaining to race, religion, and royalty, soaring from 197 in 2022 to 7,648 by 2024. This surge is indicative of a heightened level of online activity and public sentiment focused on sensitive intergroup issues, with the MCMC noting that some of this activity displays characteristics of Coordinated Inauthentic Behaviour.

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What specific tactics are used to weaponise anger and polarisation online?

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