What steps do APAC consumers take to protect their data online?

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APAC Consumers Employ Several Strategies to Safeguard Their Online Data

Asia Pacific consumers are increasingly concerned about their online privacy and are actively implementing various measures to protect their personal data. These strategies range from employing robust password practices to actively managing their digital footprints. A significant portion of consumers in the region understand that their online activities generate data and are taking steps to limit this exposure.
Utilizing Strong and Unique Passwords is a Common Practice

A prevalent method among APAC consumers for data protection involves the use of strong passwords. This strategy is employed by 45% of respondents who are taking active steps to secure their data. Furthermore, a substantial 38% of these individuals go a step further by using different passwords for each of their online accounts, aiming to compartmentalise security risks.
Data Sharing Restrictions and Digital Footprint Management are Key

Restricting the amount of data shared online is another significant measure, with 40% of consumers citing this as a protective step. Complementing these efforts, 35% of consumers regularly delete cookies, a practice that helps in managing their digital footprint and reducing the data trail they leave behind online.
Privacy Settings Management is Actively Undertaken

Beyond password management and data sharing limitations, a notable 28% of APAC consumers are actively engaged in regularly reviewing and changing their privacy settings across various online platforms. This proactive approach indicates a desire to maintain control over personal information and how it is accessed and utilized by brands and services.

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What steps do APAC consumers take to protect their data online?

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