What strategies are PH and PN using to target different voter classes?

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Political Strategies Differentiate Along Socioeconomic Lines in Hulu Kelang

The campaigns for the Hulu Kelang seat have revealed distinct strategies employed by Pakatan Harapan (PH) and Perikatan Nasional (PN), largely targeting different socioeconomic segments of the electorate. PH has focused its efforts on more affluent areas like Melawati, while PN, represented by candidate Datuk Seri Mohamed Azmin Ali, has intensified outreach in working-class neighbourhoods such as Keramat. This division highlights a campaign approach that acknowledges and leverages the economic disparities present within the constituency.
Pakatan Harapan Targets Affluent Constituents and Unity Narratives

Pakatan Harapan has strategically positioned its campaign within the more affluent parts of the Hulu Kelang constituency, with Melawati identified as a key area of focus and a traditional stronghold for the coalition. PH’s messaging, as articulated by voters like Yusof Haq, centres on fostering national harmony and unity. This narrative explicitly dismisses the relevance of divisive communal politics, emphasizing that the rights of Malays and Bumiputeras are already well-protected within the Federal Constitution. The campaign aims to appeal to voters who prioritise a cohesive society over race-based appeals.
Perikatan Nasional Focuses on Working-Class Areas and Malay Rights Discourse

Perikatan Nasional, conversely, has directed its candidate, Datuk Seri Mohamed Azmin Ali, to concentrate on the working-class segments of the constituency, notably in areas like Keramat. The PN campaign narrative appears to centre on Malay and Bumiputera rights, aiming to galvanise support from these demographic groups. This approach contrasts sharply with PH's emphasis on unity, suggesting a strategy to appeal to voters based on ethnic and communal identity.
Challenges Acknowledged in Reaching Lower-Income and Pensioner Groups

Within the Hulu Kelang seat, PH candidate Juwairiya Zulkifli has acknowledged that certain areas, particularly Keramat, present significant challenges for the coalition. These "grey and black areas," as she described them, are predominantly inhabited by lower-income groups and pensioners, who are identified as harder segments to win over. This recognition underscores the socioeconomic dimension influencing voter sentiment and campaign effectiveness in these specific localities.
Divided Support Evident in Working-Class Flats

In the low-cost flats within Keramat, voter sentiment appears to be divided between the two coalitions. Residents have indicated that support for both PH and PN is present, with some blocks leaning towards one party and others towards the opposing one. This indicates that the PN's focus on working-class areas and PH's efforts to reach these demographics are yielding a mixed response, with many voters still deliberating their choices based on issues such as the cost of living.

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What strategies are PH and PN using to target different voter classes?

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