What strategy does Retro Comics use to reach new customers?

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Retro Comics Focuses on Event Participation to Engage New Audiences

Retro Comics primarily employs a strategy of participating in pop-up events and conventions, such as Hero-Con, to connect with potential new customers. This approach allows the business to directly present its collection of classic Spider-Man comics, DC titles, and independent publisher works to a targeted audience of enthusiasts and families. By establishing a physical presence at these gatherings, Retro Comics aims to introduce comic books to a younger generation and foster interest in the medium.
Presence at Conventions and Pop-Up Events

Retro Comics, founded in 2019 by Jeremy Shia, has strategically shifted its focus towards participating in events like Hero-Con. This method of engagement stems from Shia's extensive personal collection of approximately 55,000 comic issues, a significant portion of which is now available for sale through these appearances. The business views conventions as a vital platform for direct customer interaction and product showcasing.
Objective to Introduce Comics to Younger Generations

A stated goal of Retro Comics is to introduce comic books to the younger generation. By being present at events like Hero-Con, which feature family-friendly activities and attract a diverse age range, the business seeks to capture the attention of younger attendees who may not have prior exposure to comic literature. This strategy leverages the excitement and community atmosphere of conventions to serve as an entry point for new readers.
Offering a Diverse Range of Comic Titles

At events such as Hero-Con, Retro Comics offers a selection that includes classic Spider-Man comics, alongside titles from DC and independent publishers. This curated offering aims to appeal to a broad spectrum of comic fans, from those specifically seeking vintage Spider-Man issues to individuals interested in exploring lesser-known independent works. The presence of multiple comic-related booths at Hero-Con further enhances the appeal for collectors and enthusiasts.

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What strategy does Retro Comics use to reach new customers?

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