What trend is concerning Ducasse in French restaurants?

Question

Accepted Answer

Alain Ducasse Expresses Concern Over Declining Wine Consumption During French Business Lunches

Star French chef Alain Ducasse has voiced significant apprehension regarding a discernible trend in French restaurants: the diminishing presence of wine as a standard accompaniment to business lunches. This shift is marked by patrons increasingly opting for beverages like iced tea over wine, a phenomenon Ducasse observed firsthand during a visit to New York. He is actively working against this trend, aiming to re-establish wine's prominence on restaurant menus.
Shift Away from Wine as a Business Lunch Staple

Ducasse has noted that wine is no longer the automatic choice for many during midday business meals in France. This observation has led him to express his opposition to this evolving consumer behaviour, even in the face of emerging concepts such as food-tea pairings being offered by some establishments. His concern stems from a desire to maintain the traditional integration of wine with dining experiences.
International Observation and Local Reaction

The chef's unease is partly fuelled by his experiences in New York, where he was dismayed to witness customers ordering iced tea with their meals instead of wine. This international observation appears to have amplified his awareness and concern about a similar, or potentially growing, trend within his home country's culinary scene. Ducasse explicitly stated his disapproval of this development.
Initiatives to Encourage Wine Sales

In response to this perceived decline, Ducasse has initiated a campaign to counteract the trend. He plans to offer premium bottles of Burgundy and Bordeaux wines at reduced prices. This strategy is designed to incentivise diners to order wine by the bottle, thereby encouraging more substantial wine consumption during meals, rather than limiting orders to individual glasses.

Reading history

Hide →

This history is cleared when the page is closed.

What trend is concerning Ducasse in French restaurants?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends