What trust and safety initiatives will TikTok Malaysia prioritise as polls near?

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TikTok Malaysia to Prioritise Trust and Safety Initiatives for Polls

TikTok Malaysia will focus on "trust and safety" initiatives, primarily through its #SaferTogether campaign, to educate users as the state elections approach. This campaign involves creating extensive awareness content detailing best practices and prohibitions for platform use, specifically tailored to the electoral period and general engagement. The platform is actively collaborating with content creators to produce instructional videos on safely navigating the app, including methods for reporting objectionable material and managing comment sections.
Educational Content for Safe Usage

As part of the #SaferTogether campaign, TikTok Malaysia is working with its content creators to develop videos that guide users on the safe operation of the mobile application. These resources cover essential functionalities such as how to effectively report inappropriate content and how to control the visibility of comments. One such video, released in January, achieved significant reach, garnering over 103 million views and 134,500 likes, indicating a strong user engagement with safety-related content.
Verifying Information Sources

For the upcoming state elections, TikTok Malaysia's educational content strategy will include specific tutorials designed to teach users how to verify the authenticity of information sources. This initiative aims to combat the spread of misinformation during a critical period. The company may also repurpose existing relevant content from its archives to reinforce these safety messages, ensuring a comprehensive approach to user education.
Collaboration with Government Bodies

TikTok Malaysia maintains a cooperative relationship with various government entities, including the Malaysian Communications and Multimedia Commission (MCMC) and the police. These collaborations are focused on jointly addressing and curbing harmful trends and practices on the platform. Following the 15th general election, where inflammatory content referencing the May 13, 1969, racial riots emerged, TikTok implemented heightened measures to aggressively remove such material.

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What trust and safety initiatives will TikTok Malaysia prioritise as polls near?

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