What unconventional promotional strategy is ABD employing for TUIDE?

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ABD is setting TUIDE's official Instagram account to private as an unconventional promotional strategy.

ABD, the newest label under HYBE Music Group, is implementing a unique promotional tactic for its upcoming seven-member girl group, TUIDE. The official Instagram account for TUIDE will be transitioned to private status beginning July 21. This move is intended to generate anticipation by hinting at the release of exclusive content and the introduction of novel interaction formats for fans.
Instagram Account to Become Private

The official Instagram account for TUIDE, the new seven-member girl group from HYBE's label ABD, is scheduled to be set to private starting July 21. This decision marks a departure from typical promotional strategies employed by emerging K-pop acts.
Strategy to Build Anticipation

This privacy setting for TUIDE's Instagram is designed to serve as a key element in ABD's promotional plan. By limiting immediate public access, the label aims to cultivate curiosity and a sense of exclusivity around the group's presence on the platform.
Unique Content and Interaction Formats Hinted

The move to a private Instagram account suggests that ABD plans to unveil content and engagement methods that are distinct from conventional fan interactions. This approach is meant to heighten fan anticipation for TUIDE's official debut, which is slated for this autumn.

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What unconventional promotional strategy is ABD employing for TUIDE?

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