What unique promotional strategy will TUIDE employ with its private Instagram?

Question

Accepted Answer

TUIDE will set its official Instagram to private starting July 21 as part of an unconventional promotional strategy.
HYBE Music Group’s new label ABD said TUIDE’s official Instagram account will be made private starting July 21. ABD framed this move as a way to create anticipation through unique content drops and interaction formats.
The private Instagram timing begins on July 21
ABD announced that TUIDE’s official Instagram will be set to private starting July 21. The move is tied to the label’s launch activity around July 20, when TUIDE’s social media channels were opened and promotional material was released.
The strategy is positioned as unconventional by ABD
ABD singled out the Instagram privacy change as part of an unconventional promotional strategy. Instead of keeping the account fully public, the label used the private setting to shape how audiences will engage as the group enters the K-pop scene this autumn.
It is expected to involve unique content drops
ABD linked the private account to the idea of distinctive content drops. The account being private is presented as a format choice intended to make releases feel more special and time-sensitive for viewers.
It also points to new interaction formats
Alongside content drops, ABD said the private Instagram will be paired with unique interaction formats. The goal, as described by ABD, is to heighten anticipation leading up to TUIDE’s scheduled autumn debut.

Reading history

Hide →

This history is cleared when the page is closed.

What unique promotional strategy will TUIDE employ with its private Instagram?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends