What valuation did Fifa place on its new commercial subsidiary?

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Fifa Valued Its New Commercial Subsidiary at US$20 Billion

Fifa has scrapped a proposed plan to allow private investment in its flagship events, which had been based on a valuation of US$20 billion for a new commercial subsidiary named Fifa Forward Enterprise (FFE). This subsidiary was intended to manage events such as the World Cup and Club World Cup. The plan aimed to raise up to US$4.2 billion through this private investment.
Proposal Included Significant Financial Benefits for Member Associations

The FFE plan, had it proceeded, was designed to offer substantial financial benefits to Fifa's 211 member associations. It was projected that each member association could receive a one-off payment of US$20 million in early 2027. Furthermore, their funding allocation for the 2027-2030 cycle was set to increase from US$8 million to US$20 million.
Plan Faced Widespread Condemnation from Football Confederations

The proposal for private investment in FFE quickly drew strong opposition from major football confederations. Uefa, the governing body for European football, declared that its national teams would not participate in any Fifa competition if the proposals remained active. The Asian Football Confederation (AFC) and the North American and Caribbean federation (CONCACAF) also publicly condemned the move.
Senior Advisor Resigned Over Concerns About the Deal's Impact

The plan also led to the resignation of senior advisor Carlos Cordeiro, who expressed strong reservations about the deal. Cordeiro described the proposal as detrimental to Fifa's member associations, to football as a whole, and to the long-term future of the sport. Fifa President Gianni Infantino acknowledged that the project had created divisions and was no longer aligned with its original objective of strengthening member associations.

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What valuation did Fifa place on its new commercial subsidiary?

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