What values are central to the new anti-bullying drive?

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The National Anti-Bullying Awareness Campaign Centres on Respect, Discipline, and Compassion

The National Anti-Bullying Awareness Campaign, initiated following a decree from His Majesty Sultan Ibrahim, King of Malaysia, is centred on embedding the core values of respect, discipline, and compassion. This initiative aims to foster a generation of well-mannered, disciplined, and compassionate individuals by addressing bullying at its earliest stages, primarily within primary schools. The campaign seeks to prevent the long-term societal impact of a generation that may lack fundamental respect and empathy for one another.
Emphasis on Foundational Values

The campaign's strategic communication and community programmes are designed to actively integrate the principles of respect, discipline, and compassion. Minister Datuk Fahmi Fadzil highlighted that these values are crucial in shaping the character of young Malaysians, ensuring they understand and practice mutual respect from a young age. This focus is intended to counteract the negative consequences of bullying, which can harm victims' emotional and mental well-being and contribute to a broader societal deficit in empathy.
Addressing Bullying Early

His Majesty Sultan Ibrahim's decree underscored the critical need to tackle bullying culture at the primary school level. The warning is that failing to address these behaviours early risks not only the immediate harm to children but also the potential to cultivate a generation that struggles with interpersonal respect and compassion, potentially leading to tragic outcomes. The government, through the Ministry of Communications, is committed to heeding this directive by rolling out a comprehensive awareness campaign.
Integrated Cross-Ministerial Action

In response to the King's decree, the Ministry of Communications is coordinating with other ministries to ensure a unified approach to the anti-bullying message. This integrated effort aims to effectively reach students, parents, and the wider community through various platforms, including television, radio, social media, and digital channels. The campaign's design ensures that the anti-bullying message is conveyed in a manner that is easily understood by children and teenagers, aligning with the vision of nurturing noble values.

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What values are central to the new anti-bullying drive?

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