What vehicle types will be produced at the new Chengdu facility?

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The new Chengdu facility will produce crossover and four-wheel-drive vehicles.

The upcoming manufacturing plant in Chengdu, China, will concentrate on producing crossover vehicles, which blend characteristics of cars and sport utility vehicles. Additionally, the facility will manufacture four-wheel-drive vehicles. These vehicles will be produced under the established Peugeot and Citroen brands, as well as the Fengshen brand, which is owned by Dongfeng.
Focus on Crossover and Four-Wheel-Drive Segments

The strategic decision to focus on crossover and four-wheel-drive models at the Chengdu plant aligns with market trends and the expansion plans of PSA Peugeot Citroen and Dongfeng. These vehicle types are increasingly popular globally and represent key growth areas within the automotive sector.
Production Under Multiple Brands

Vehicles manufactured at the new Chengdu facility will be marketed under the Peugeot and Citroen names, leveraging their existing brand recognition. Furthermore, production will extend to the Fengshen brand, a proprietary marque of Dongfeng, indicating a collaborative approach to market segmentation and consumer targeting.
Contribution to Total Chinese Capacity

This new factory is a significant expansion for the joint venture, with construction slated to commence in the latter half of the year. Upon its completion, it is projected to increase the group's total vehicle production capacity in China to one million units annually by 2016. This expansion is a key component of the group's strategy to significantly boost its presence in the Chinese market.

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What vehicle types will be produced at the new Chengdu facility?

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