What was the campaign theme for Pet Lovers Centre’s annual drive?

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The campaign theme for Pet Lovers Centre’s annual drive was ‘Animal Shelters Need Relief During Covid-19 too’.

Pet Lovers Centre's annual pet food drive successfully collected 6,818.89 kilogrammes of pet food. This initiative, themed ‘Animal Shelters Need Relief During Covid-19 too’, ran from December 11 to December 31 last year. The collected food is designated for distribution to various animal welfare groups.
Campaign Objective and Timing
The primary aim of the campaign was to provide support to animal welfare organisations that were experiencing financial difficulties due to the ongoing Covid-19 pandemic. The drive took place over a three-week period at the end of last year, from December 11 to December 31, 2020.
Quantity of Pet Food Collected
A total of 6,818.89 kilogrammes of pet food was gathered through this annual drive. Bryan Boo, Pet Lovers Centre’s operations director, expressed satisfaction with the outcome, noting that the amount collected was double that of the previous year, indicating significant public generosity during a challenging time.
Beneficiary Animal Welfare Groups
The collected pet food is set to be distributed among several collaborating animal welfare groups. These include Paws Animal Welfare Shelter (PAWS), Save a Stray Malaysia (SASM), Homeless and Orphan Pets Exist (HOPE), and Cat Beach Sanctuary (CBS).
Acknowledgement from Collaborators
Edward Lim, the shelter manager at PAWS, conveyed gratitude for Pet Lovers Centre's consistent support over the years. He highlighted the company's dedication to assisting animal welfare efforts, even amidst the global challenges presented by the Covid-19 pandemic, ensuring the welfare of homeless and less fortunate pets.

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What was the campaign theme for Pet Lovers Centre’s annual drive?

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