What was the impact of the MCO on durian crepe sales?

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The Movement Control Order Significantly Boosted Durian Crepe Sales, Reaching Over RM4 Million in 2021

The implementation of the Movement Control Order (MCO) during the Covid-19 pandemic had a substantial positive impact on durian crepe sales for Durian Crepe Rabi founder Robiatul Adawiah Ibrahim. This period of restricted movement led to a surge in customer demand, propelling the business's annual sales to a peak of over RM4 million in 2021.
Increased Demand During MCO

The MCO, enforced to curb the spread of Covid-19, inadvertently created an environment where demand for the dessert business surged. With people spending more time at home, there was a notable increase in orders for durian crepes. This heightened customer interest during the MCO period was a key driver for the business's subsequent financial success.
Sales Reached Over RM4 Million in 2021

Following the increased demand spurred by the MCO, Robiatul Adawiah's durian crepe business achieved a significant financial milestone. In the year 2021, the total sales for her durian crepes surpassed RM4 million. This figure represents a substantial growth trajectory, directly linked to the market conditions created during the pandemic.
Business Growth Fueled by Pandemic Circumstances

The challenging circumstances of the MCO presented an opportunity for Durian Crepe Rabi. The shift in consumer behaviour towards home-based activities and a greater reliance on food delivery services contributed to the business's ability to scale up its operations and capitalize on the elevated demand for its products, ultimately leading to its record sales figures.

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What was the impact of the MCO on durian crepe sales?

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