What was the peak audience during the Sambal Nyet Bilis TikTok Shop livestream?

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The peak audience for the Sambal Nyet Bilis TikTok Shop livestream reached 388,000 viewers.

The launch of Khairul Aming’s Sambal Nyet Bilis on TikTok Shop saw a record-breaking peak viewership of 388,000 individuals tuning into the livestream. This event also marked significant sales achievements, with 150,000 bottles sold in just under two minutes. The livestream was conducted from Level 118 of Menara Merdeka Maybank.
Record-Breaking Livestream Performance
The Sambal Nyet Bilis launch on TikTok Shop achieved an unprecedented peak audience of 388,000 viewers during its livestream. This figure represents the highest number of concurrent viewers for any TikTok Shop livestream hosted by Khairul Aming.
Rapid Sales During Launch
Within the first minute and 51 seconds of the livestream, all 150,000 bottles of Sambal Nyet Bilis were sold out. This rapid sell-out contributed to Khairul Aming's highest single livestream sales, amounting to RM3.5 million.
Unique Launch Location
The livestream for Sambal Nyet Bilis was broadcast from Level 118 of Menara Merdeka Maybank, setting a new milestone as the launch event occurred from the highest location in Malaysia. This distinctive setting added to the spectacle of the product’s introduction.
Extensive Preparation Behind the Success
The record-breaking launch was the culmination of a rigorous six-month research and development process for the product, followed by two months dedicated to production and content creation. Over a month of preparations were also undertaken specifically for the launch event itself.

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What was the peak audience during the Sambal Nyet Bilis TikTok Shop livestream?

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