What were the key stages involved in bringing Sambal Nyet Bilis to market?

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Key Stages in the Development and Launch of Sambal Nyet Bilis

The journey of Sambal Nyet Bilis from concept to market involved a multi-stage process encompassing extensive research and development, dedicated content creation, and meticulous launch preparations. This culminated in a record-breaking debut on TikTok Shop, highlighting the intricate efforts behind the product's introduction.
Research and Development Process

The foundational stage of Sambal Nyet Bilis involved a rigorous six-month research and development (R&D) period. This phase included Khairul Amin Kamaruzaman working directly with fishermen at sea in Setiu, Terengganu, to gain a deeper understanding of anchovies, a key ingredient. This hands-on experience aimed to appreciate the challenges faced in sourcing the anchovies and to ensure this journey was reflected in the final product.
Content Creation and Production

Following the R&D phase, approximately two months were dedicated to content creation and production. This encompassed various activities, including video shoots, which were crucial for building anticipation and communicating the product's story. These visual elements were integral to the marketing strategy leading up to the launch.
Launch Preparations and Execution

The final stage involved over a month of dedicated preparations for the product launch. This meticulous planning ensured a smooth execution of the debut event. The product was launched on TikTok Shop through a livestream event held at an impressive altitude, Level 118 of Menara Merdeka Maybank. This strategic choice of venue added a unique element to the launch, contributing to its significant impact.

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What were the key stages involved in bringing Sambal Nyet Bilis to market?

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