When can passengers expect to purchase exclusive Sonic and Persona merchandise?

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Passengers can buy the exclusive Sonic and Persona merchandise from the first quarter of 2025.

AirAsia said the merchandise will go on sale from the first quarter of 2025. It will be available on all AirAsia Malaysia and AirAsia X flights, as well as on AirAsia Move Duty Free.
The sale window starts in early 2025
The timing given is specific: first quarter of 2025. That covers January to March 2025, although no exact launch date was stated.
The merchandise will be sold across multiple AirAsia channels
The items will not be limited to one route or one aircraft. They will be sold on AirAsia Malaysia and AirAsia X flights, and also through AirAsia Move Duty Free.
The collaboration includes Sonic and Persona-themed items
The merchandise is part of the wider AirAsia collaboration with Sega and Atlus. The same partnership also includes Sonic’s Golden Ring Cakes, which can be pre-ordered through in-flight catering Santan.
The themed aircraft will fly different routes
AirAsia X’s Airbus A330, tail number 9M-XXU, will carry Sonic the Hedgehog branding, while AirAsia Malaysia’s Airbus A320, tail number 9M-AFF, will feature Persona 5. Both planes will be deployed on different flights to around 100 AirAsia destinations.

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When can passengers expect to purchase exclusive Sonic and Persona merchandise?

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