When will Stellantis establish its new national sales company in Malaysia?

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Stellantis to Establish New National Sales Company in Malaysia in Q1 2024

Stellantis N.V. is set to establish a new national sales company (NSC) in Malaysia within the first quarter of 2024. This move signifies the company's strategic expansion and direct engagement with the Malaysian market, aiming to introduce a broader range of products and services. The new entity will be led by Jamie Francis Morais, an automotive industry veteran with 19 years of experience.
New Leadership for Malaysian Operations

Jamie Francis Morais has been appointed to head the new national sales company. Morais brings extensive experience from his previous roles within the automotive sector, including positions at major manufacturers such as Toyota, BMW, Nissan, and Proton. His background in aftersales and general distribution operations across the ASEAN region positions him to oversee Stellantis's growth in Malaysia.
Introduction of New Brands and Platforms

Stellantis intends to leverage the new NSC structure to introduce additional brands from its global portfolio to the Malaysian market, alongside existing marques like Citroën, Peugeot, and Jeep. Furthermore, the company is investing over RM2 billion to bring its STLA Medium platform to the ASEAN region. This platform is designed to support the local manufacturing of multi-energy vehicles, accommodating various powertrain types.
Regional Manufacturing and Electrification Focus

Beyond sales operations, Stellantis is exploring the potential of its plant in Gurun, Kedah, to serve as a regional manufacturing hub for electric vehicle (EV) batteries. This evaluation aligns with the company's broader commitment to electrification and sustainability under its "Dare Forward 2030" strategy for the ASEAN region. The objective is to drive consumer adoption of EVs and establish a robust regional EV battery supply chain.

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When will Stellantis establish its new national sales company in Malaysia?

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