When will the first Calbee products with full-colour packaging hit Japanese shelves?

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The First Calbee Products With Full-Colour Packaging Will Reach Japanese Store Shelves From Early August

Calbee's signature colourful packaging is set to return to Japanese store shelves starting in early August. This marks a gradual restoration of full-colour printing on selected products, following a temporary shift to monochrome packaging due to supply concerns for printing materials. The company began production of these refreshed packs in phases from the week of July 27.
Frugra Cereal Leads the Colourful Comeback

The Frugra breakfast cereal, specifically in its 330g and 700g pack sizes, will be the first to feature full-colour printing on both the front and back. Production for these packs commenced in the week of July 27, ensuring they are among the initial wave of products to regain their vibrant appearance.
Phased Rollout for Popular Snacks

Following Frugra, other popular Calbee products will see their colours restored in subsequent weeks. Kappa Ebisen shrimp crackers are scheduled to reappear with full-colour packaging during the week of August 3. Several varieties of Calbee's best-selling Potato Chips, including Lightly Salted, Consomme Punch, Consomme Double Punch, and Seaweed Salt, will be reintroduced with colourful packaging from the weeks of August 10 and August 24, depending on their distribution regions within Japan.
Prioritising Product Recognition and Information

Calbee's decision to prioritise the restoration of colour on the front of its packaging stems from its importance in helping shoppers quickly identify products and access key information while browsing. This strategic move aims to enhance the consumer shopping experience on supermarket shelves. However, the backs of most packages are expected to remain in black and white for the time being as the company continues to manage ink usage.

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When will the first Calbee products with full-colour packaging hit Japanese shelves?

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