Which AI uses are SMEs choosing first for marketing and content?

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SMEs Prioritise Marketing and Content Creation for AI Adoption

Small and Medium-sized Enterprises (SMEs) are initially focusing their artificial intelligence (AI) adoption efforts on marketing and content creation, with 56% of businesses indicating this as a primary area of interest. This strategic focus is followed by customer service applications, chosen by 42% of SMEs, and sales support at 35%. These accessible use cases represent the early stages of AI integration for many businesses.
Marketing and Content Creation Lead AI Focus

The survey data clearly indicates that marketing and content creation represent the most popular initial application of AI among SMEs. This preference suggests that businesses find these areas to be more straightforward to implement and potentially offer more immediate visible benefits.
Customer Service and Sales Support Follow

Following marketing and content, customer service emerges as the second most selected area for AI implementation, with 42% of SMEs adopting it. Sales support is also a notable area, with 35% of businesses exploring AI in this domain. These choices highlight a trend towards leveraging AI for customer interaction and revenue generation.
Data Analysis and Process Automation Lag Behind

While marketing, content, customer service, and sales support are seeing adoption, more advanced AI applications such as data analysis and process automation are being explored by a smaller percentage of SMEs. Only 30% of SMEs are currently applying AI to data analysis, and a mere 14% are using it for process automation or workflow improvements. This disparity underscores that AI usage among SMEs is still nascent and not yet deeply embedded in core operational functions.

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Which AI uses are SMEs choosing first for marketing and content?

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