Which Ascott brands are being introduced or expanded in Vietnam with these new signings?

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Ascott Introduces and Expands Multiple Brands in Vietnam Through Nine New Property Signings

The Ascott Limited has significantly expanded its brand presence in Vietnam during the first half of 2026, with new property signings across seven of its brands. This expansion includes the debut of The Crest Collection in the country, alongside notable growth for Ascott, Citadines, lyf, Oakwood, Somerset, and Harris brands. These nine new signings, representing over 3,200 units, mark Ascott's most rapid growth phase in Vietnam to date, increasing its total Vietnam portfolio to approximately 12,000 units across 42 properties in 14 cities.
The Crest Collection Debuts in Vietnam with Two Properties

The Crest Collection, Ascott's heritage-focused luxury brand, is making its entry into the Vietnamese market with two new signings. One property, Diamond Crown Westlake by The Crest Collection, is set to open in Hanoi, marking the brand's debut in northern Vietnam. Another property under The Crest Collection brand is being established in Ho Chi Minh City, positioning it as a flagship for the brand in southern Vietnam.
Expansion Across Major Cities and Coastal Destinations

Ascott is deepening its presence in key urban centres and expanding along Vietnam's coast. Four new signings are located in Hanoi, Ho Chi Minh City, and Hai Phong, catering to the rising demand for extended stays driven by corporate and bleisure travel. Additionally, three properties are being developed in Phu Quoc, enhancing Ascott's offerings on the island in anticipation of the APEC Economic Leaders' Meeting in November 2027. A new property in Da Nang further strengthens Ascott's presence in this popular beach destination, while Citadines Quy Nhon Resort signifies the company's entry into the emerging central coast city of Quy Nhon.
Growth Spans Multiple Ascott Brand Offerings

Beyond the introduction of The Crest Collection, the new signings represent a strategic expansion across Ascott's diverse brand portfolio. The Ascott brand itself is adding a new property in Phu Quoc, while the social living concept lyf will also debut a property on the island. The family-friendly Harris brand is similarly expanding its footprint with a new resort in Phu Quoc. Citadines, known for its serviced residences, is adding properties in Hai Phong and Quy Nhon. Oakwood is expanding its serviced apartment offerings with a new signing in Ho Chi Minh City, and Somerset is introducing a resort in Da Nang.

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Which Ascott brands are being introduced or expanded in Vietnam with these new signings?

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