Which Calbee products will be the first to feature full-colour printing again?

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Frugra to Lead Calbee's Return to Full-Colour Packaging

Calbee will begin reintroducing full-colour printing to its product packaging starting in late July, with Frugra breakfast cereal in 330g and 700g sizes being the first to feature the updated design on both the front and back. This gradual restoration of colour follows a period where Calbee temporarily switched to monochrome packaging due to supply concerns for printing materials. The company aims to balance resource conservation with maintaining product visibility for consumers.
Frugra's Full-Colour Return

Frugra, a popular breakfast cereal, will be the initial product to showcase Calbee's revived full-colour printing. Specifically, the 330g and 700g pack sizes of Frugra will be printed in full colour on both their front and back sides. This change signifies a return to the brand's recognisable aesthetic, which Calbee noted is important for consumer recognition on store shelves.
Phased Rollout of Colour Restoration

The company's strategy involves a phased approach to reintroducing colour, with production of these updated packs commencing from the week of July 27. While Frugra will be the first to appear with full-colour packaging in early August, other products will follow shortly thereafter. This phased implementation allows Calbee to manage its procurement of printing materials effectively.
Subsequent Product Releases

Following Frugra, Kappa Ebisen shrimp crackers are scheduled to transition back to full-colour packaging during the week of August 3. Subsequently, several varieties of Calbee's Potato Chips, including Lightly Salted, Consomme Punch, Consomme Double Punch, and Seaweed Salt, will see their full-colour packaging rolled out from the weeks of August 10 and August 24. The exact timing for these potato chip varieties will depend on their respective distribution channels within Japan.

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Which Calbee products will be the first to feature full-colour printing again?

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