Which company is sponsoring the Super Bowl halftime show?

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Apple Music is the current sponsor of the Super Bowl Halftime Show.

Apple Music, the music, audio, and video streaming service from Apple Inc., is the current sponsor for the Super Bowl halftime performance. This sponsorship began in 2023, succeeding Pepsi, which had held the sponsorship role since 2013.
Apple Music Assumed Sponsorship in 2023

The transition of the Super Bowl Halftime Show sponsorship to Apple Music occurred in 2023. This marked the end of a decade-long association with Pepsi, who had been the primary sponsor from 2013.
Pepsi's Decade-Long Sponsorship

Prior to Apple Music's involvement, Pepsi served as the sponsor for the Super Bowl Halftime Show for ten years, starting in 2013. This period saw a variety of high-profile performers take the stage.
Halftime Show's Evolving Sponsorship Landscape

The sponsorship of the Super Bowl Halftime Show has seen changes over the years. While Pepsi held the role for an extended period, Apple Music's current sponsorship reflects the evolving landscape of entertainment and technology companies investing in major sporting events.

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Which company is sponsoring the Super Bowl halftime show?

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