Which demographic group is excluded from Heineken House?

Question

Accepted Answer

Non-Muslims aged 21 and above are the target demographic for Heineken House, with other groups excluded.

Heineken House, a music event scheduled for August 15 at XOX Arena, The Arch Galeries, Kuala Lumpur, is specifically designated for non-Muslims who are 21 years of age or older. This age and religious restriction applies to the event and any associated promotions.
Age and Religious Restrictions

The primary demographic targeted for Heineken House are individuals who are not Muslim and have reached the age of 21. This stipulation means that individuals who are Muslim, regardless of age, are excluded from attending the event.
Event Details and Headliner

The event will feature Swedish DJ and producer Axwell as the headliner. Performances will be spread across two distinct areas: the main Star Arena stage and the more intimate Star Club, which will feature a 360-degree centre-stage setup.
Campaign Context

Heineken House is part of Heineken's global "Fans Have More Friends" campaign, which aims to foster social connections by highlighting shared interests such as music, football, and Formula One. Heineken Malaysia has also launched its "Just Say Hei" initiative to encourage attendees to initiate conversations and build connections based on common interests.

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Which demographic group is excluded from Heineken House?

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