Which DNA Brands outlets were most frequently implicated in complaints?

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Most Implicated DNA Brands Outlets Identified

Complaints related to unfair sales practices by DNA Brands have primarily implicated specific outlets of its sub-brands, Beautique and The Mineral Boutique. The Beautique brand faced allegations linked to its locations in Ang Mo Kio, Orchard Plaza, The Centrepoint, and Toa Payoh. Separately, The Mineral Boutique's outlets at NEX, Jewel, and Wheelock Place were also cited in customer grievances.
Beautique Outlets Cited in Allegations

The outlets associated with the Beautique brand that have been frequently mentioned in customer complaints include those situated in Ang Mo Kio, Orchard Plaza, The Centrepoint, and Toa Payoh. These locations were specifically named in relation to the alleged unfair sales practices investigated by the authorities.
The Mineral Boutique Locations Involved

Similarly, The Mineral Boutique brand has had its outlets at NEX, Jewel, and Wheelock Place implicated in the complaints. These specific branches were identified as the sites where customers reported experiencing undue pressure or unfair sales tactics.
Broader Context of DNA Brands Investigation

These implicated outlets are part of the larger DNA Brands group, which operates several beauty and wellness brands. The Competition and Consumer Commission of Singapore (CCS) investigated the company over alleged unfair sales practices, which led to a commitment by DNA Brands to provide up to S$1 million in refunds. The investigation stemmed from 53 complaints received by the Consumer Association of Singapore (CASE) between August 2024 and October 2025.

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Which DNA Brands outlets were most frequently implicated in complaints?

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