Which e-commerce partners are involved in the MDEC campaign?

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E-commerce Partners in MDEC Campaign Identified

The Malaysia Digital Economy Corporation (MDEC) e-commerce campaign involves ten e-commerce partners, with more expected to join. These partners are set to provide training, subsidies, and sales support to over 145,000 micro and small and medium-sized enterprises (MSMEs). The initiative, launched under the National Economic Recovery Plan (PENJANA), aims to boost e-commerce adoption among local businesses to enhance their market reach and operational resilience in the post-COVID-19 economic landscape.
Key E-commerce Collaborators Named

The campaign has officially named ten e-commerce partners who are integral to its execution. These include prominent digital platforms and financial service providers such as Boost, Foodpanda, Grab, Lazada, Maybank, Shopee, and Touch ‘n Go eWallet. The inclusion of these diverse partners is intended to offer comprehensive support to MSMEs venturing into or expanding their online presence.
Campaign Objectives and Scope

The primary goal of the MDEC e-commerce campaign is to encourage greater adoption of online sales channels by Malaysian businesses. By facilitating this digital shift, MDEC seeks to help MSMEs overcome operational challenges, improve their agility, and tap into new customer bases, both domestically and internationally. The campaign specifically targets the onboarding of over 145,000 MSMEs through dedicated training, seller subsidies, and sales assistance.
Government Support and Market Context

This initiative is supported by a RM70 million allocation from the government under PENJANA, underscoring the national priority placed on digital economic recovery. This funding is crucial for enabling the campaign's various support mechanisms for businesses. The broader context for this push is the significant growth projected for the Southeast Asian e-commerce market, which is anticipated to reach approximately US$153 billion by 2025, indicating substantial opportunities for digitally enabled businesses.
Campaign Timeline and Registration

The MSME e-commerce campaign commenced on its launch date and is scheduled to conclude by September 30. Businesses interested in participating in this e-commerce drive and accessing the offered benefits can register through the dedicated portal, www.go-ecommerce.my/PENJANA. This structured timeline allows businesses a defined period to engage with the program and implement their e-commerce strategies.

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Which e-commerce partners are involved in the MDEC campaign?

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