Which eight Calbee products are first to see colourful packaging return?

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The First Eight Calbee Products to Reintroduce Colourful Packaging Have Been Identified

Calbee is set to reintroduce its signature colourful packaging to eight of its products, marking a return to its well-known branding after a temporary shift to monochrome designs. This change is being implemented as supply concerns for printing materials begin to ease. The updated packaging will begin production in phases from the week of July 27, with the refreshed products expected to appear on Japanese store shelves from early August.
Frugra Breakfast Cereal and Kappa Ebisen Shrimp Crackers Lead the Return

The initial rollout of colourful packaging will feature Frugra breakfast cereal in both 330g and 700g sizes, which will see full-colour printing restored on both the front and back of the packs. Following closely, Kappa Ebisen shrimp crackers are scheduled to receive their updated packaging during the week of August 3. These two products are among the first to benefit from the improved supply outlook for printing materials.
Multiple Potato Chips Varieties to Follow

Several varieties of Calbee's popular Potato Chips will also transition back to colourful packaging. These include the Lightly Salted, Consomme Punch, Consomme Double Punch, and Seaweed Salt flavours. The rollout for these specific Potato Chips will occur in phases, with some varieties appearing from the week of August 10 and others from the week of August 24, depending on their distribution within Japan.
Strategic Rationale for Prioritising Front Packaging

Calbee has prioritised restoring colour to the front of its product packaging due to its importance in consumer recognition. The company stated that vibrant colours on the front panels help shoppers quickly identify products and access key information as they browse supermarket shelves. While the front of the packs will regain their full colours, the backs of most packages are expected to remain in black and white for the time being as Calbee continues its efforts to manage ink usage.

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Which eight Calbee products are first to see colourful packaging return?

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