Which employer brands are most attractive to Malaysian undergraduates?

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The Top 5 Most Attractive Employer Brands for Malaysian Undergraduates

The 2nd Annual Graduate Choice Awards (GCA) survey has identified Maybank, Petronas, Maxis, Samsung, and PricewaterhouseCoopers (PwC) as the top five most attractive employer brands for Malaysian undergraduates. These rankings were determined through a significant voting process involving a large cohort of students across the nation.
Survey Methodology and Participation

The GCA survey engaged 28,000 undergraduates from over 100 universities, who cast their votes for preferred employer brands. These students selected from a pool of 83 companies spanning 23 different categories. The survey was conducted over a seven-month period, beginning in early 2019, with a notable participation distribution: 55% of the voters were from the Klang Valley, and the remaining 45% hailed from other states within Malaysia.
Significance of Undergraduate Voice

The substantial number of votes, a significant increase from the 11,000 votes recorded in the previous year, underscores the growing awareness among undergraduates about the importance of their collective voice in signalling industry trends in employer branding. This heightened participation indicates that students are increasingly paying attention to how companies present themselves as employers.
Rigorous Selection Process

To ensure the integrity and fairness of the results, the selection process included a final audit checkpoint. This involved 15 board members from various universities meticulously inspecting the collected data. The GCA Ceremony itself was held at Sunway Hotel Resorts and Spa, with the event launched by Selangor Youth Community (SAY) Trustee, Syed Haizam Hishamuddin Putra Jamalullail, and Higher Education deputy director-general Prof Mohd Cairul Iqbal Mohd Amin.

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Which employer brands are most attractive to Malaysian undergraduates?

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