Which Jollibee Group brands are driving international growth?

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Jollibee Group's International Growth Driven by Coffee and Tea Segment and Specific Brands

The Jollibee Group's international business experienced robust growth in the second quarter of 2025, significantly propelled by its Coffee and Tea segment. Compose Coffee, in particular, emerged as a primary contributor to this expansion, accounting for a substantial portion of the segment's surge and overall international sales growth. This performance underscores the effectiveness of the group's multi-brand and multi-market strategy in driving international expansion.
Coffee and Tea Segment Leads International Sales Surge

The international business of the Jollibee Group achieved a notable 32.6% increase in system-wide sales (SWS). A key driver of this performance was the Coffee and Tea segment, which recorded an impressive 68.8% surge in SWS. This substantial growth within the segment was largely attributed to Compose Coffee, which alone contributed 56.6% to the overall growth of the Coffee and Tea segment.
Specific Brands Show Strong Same-Store Sales Growth

Beyond the significant impact of Compose Coffee, several other international brands within the Jollibee Group demonstrated strong Same-Store Sales Growth (SSSG). North America Asian Brands posted a healthy SSSG of 7.8%, closely followed by the Europe, Middle East, and Asia (EMEA) region with 7.7%. The Coffee Bean and Tea Leaf (CBTL) recorded 4.9% SSSG, while Milksha achieved 4.7% and Highlands Coffee contributed 4.4%. Even China, a key market, showed positive momentum with 3.9% SSSG.
Extensive International Store Network Supports Growth

At the close of June 2025, the Jollibee Group's international store network comprised 6,695 outlets, reflecting a considerable global footprint. This network includes substantial numbers across various brands and regions, such as 2,809 stores for Compose Coffee, 1,261 for CBTL, and 896 for Highlands Coffee, predominantly located in Vietnam. Additionally, North America had 357 stores, EMEA had 400, China had 547, and Milksha operated 346 outlets, illustrating the broad reach supporting the group's international expansion efforts.

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Which Jollibee Group brands are driving international growth?

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