Which luxury car brands saw record sales despite the pandemic?

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Luxury Car Brands Achieve Record Sales Amidst Pandemic

Several luxury car brands have reported unprecedented sales figures, surpassing previous records even as the global economy navigated the challenges of the coronavirus pandemic. This surge is attributed to a postponed demand from wealthy consumers who, despite initial cutbacks, maintained their purchasing power and sought to indulge after a period of restricted consumption.
Lamborghini Exceeds Previous Sales Records

Automobili Lamborghini recorded sales of 7,430 vehicles in the past year, an achievement that surpassed their 2019 performance. The success of their Urus SUV, priced around €200,000 (approximately RM1 million), significantly contributed to these record-breaking numbers.
Bentley Reports Unprecedented Unit Sales

Bentley achieved its highest-ever sales figures, delivering 11,000 units. This milestone was notably driven by the popularity of their Bentayga SUV, which retails for approximately €200,000.
Rolls-Royce Experiences Best Ever Sales Quarter

In early 2021, Rolls-Royce experienced its most successful quarter on record. This surge in sales was bolstered by models such as the New Ghost coupe and the 350,000-euro Cullinan SUV, which is positioned as the most expensive SUV available in the market.
Ferrari Maintains Strong Order Book Despite Sales Dip

While Ferrari's sales saw a 10 percent decrease last year, reaching 9,119 units, the company's order book is currently at record levels. This strong demand is fueled by high-value models like the SF90 Stradale, a plug-in hybrid priced at €450,000, and the exclusive windscreen-free Monza, which is estimated to cost around €1.7 million.

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Which luxury car brands saw record sales despite the pandemic?

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